The beginning

ROL was launched in 1956 as the pioneering detergent for washing clothes and dishes.

Establishing the brand

Almost immediately, its communication focused on the 'brilliant whiteness' it gives to clothes.

ROL advertisement in 1968

The establishment of the brand.

The white power

Brilliant whiteness continued to be communicated by ROL, the 'white power'.

All of Greece loves white

ROL becomes a household name

During the '70s and '80s, ROL established itself as the traditional hand-wash detergent of the Greek homemaker.

The traditional hand-wash detergent

During the '70s and '80s, ROL established itself as the traditional hand-wash detergent of the Greek homemaker.

Modernization

Launch of ROL Color and the Rock & Roll campaign.

Rock n' ROL

Launch of ROL Color and the Rock & Roll campaign.

The white of Greece

ROL Liquid

Launch of ROL Liquid in the mid-1990s.

The new ROL logo

ROL Specialties hit the market

ROL Quickwash transforms the market with its unique innovation

The new ROL Quickwash Sweet Elation

Three brand-new innovative sprays

Three brand-new and innovative sprays for clothes and fabrics are here to drive evolution forward.

Products of the year

ROL DryWash and ROL Black were named products of the year.

TV Spot for ROL DryWash

Introducing ROL WashGuard

Innovative new formulas and packaging

Innovative new formulas and packaging for ROL Quickwash, Massalia and Delicat.

ROL powder packaging refresh

ROL powder packaging refresh for hand-wash use.

TV Spot for ROL Quickguard

Packaging refresh

Packaging refresh for ROL Black and ROL Liquid for hand-wash use.

ROL Softeners

Three brand-new Concentrated Fabric Softeners are here to take us on a journey with the Scent of Greece.